Share The Road

Our Board


Ed McMahon, Chair

Partner, CORE International Inc.

Ed is a partner at CORE International Inc., a management consulting firm specializing in organizational design and structure. He is a recognized expert in managerial leadership and team effectiveness and governance in the not-for-profit sector, specializing in federated not-for-profits. Ed began his consulting career with Deloitte Consulting and has managed several national and international practices for various consulting firms. In 2004 Ed established Teamworx, a consulting firm devoted to helping organizations create highly effective teams. For a number of years Ed was a sessional instructor at McMaster University’s DeGroote School of Business where he taught leadership and management at the graduate and undergraduate level. He has extensive volunteer experience ranging from Cubs and Scouts Canada, the Canadian Association of Management Consultants, to Habitat for Humanity, where he recently ended his term as Chair of the national board of directors.


Janet O’Connell, Treasurer

Principal, O’Connell Productions

Janet O’Connell has long been active in cycling advocacy having been Executive Director of the Bicycle Trade Association of Canada (BTAC) for twelve years and as previous Board of Director with the International Mountain Bike Association. During her time with BTAC, she advocated with all levels of government on behalf of cyclist and supported Share the Road in the start-up days. Cycling projects across Canada have been impacted by Janet’s commitment and support through the BTAC grant program. Having also worked in with the Tourism Industry Association of Ontario Janet champions the economic impact of cycling in Ontario when given the opportunity.

Currently consulting in the event business, Janet lives in Keswick, on beautiful Lake Simcoe where she enjoys getting out on the water on her stand-up paddleboard and enjoying the company of her family.


J. David Mclaughlin, Board Member

MES, MCIP, RPP, Senior Project Manager, National Active Transportation Planning and Design Lead: Canada, WSP

Dave is a multi-modal transportation planner with extensive experience in preparing transportation master plans, cycling and trail system network strategies and design guidelines, as well as transit and TDM planning and policy development. He is WSP’s Active Transportation Planning and Design lead in Canada, one of WSP’s leading national urban mobility and complete streets specialists and is often involved in projects from the planning and approval stage through functional and detailed design stages.

Dave is a full member of the Canadian Institute of Planners and the Institute of Transportation Engineers, a member of ITE’s Pedestrian and Bicycle Council, a member of the Association of Pedestrian and Bicycle Professionals (APBP) and sits on the Ontario Traffic Council’s Active Transportation Committee. He is co-author of Ontario Traffic Manual Book 18: Cycling Facilities (2013) and MTO’s Bikeway Design Manual (2014) and is currently leading a team developing a Provincial Cycling Network Strategy for the Province of Ontario and the City of Toronto’s on-street bikeway design guidelines. Dave has extensive experience in the development of sustainable and active transportation (AT) master plans, bicycle parking guidelines, Class EAs, AT facility guidelines and separated bikeway functional and detailed designs.


Eleanor McMahon, Board Member

Senior Executive, former Legislator and Cycling Advocate

Eleanor’s career has included senior roles in business, government and the not-for- profit sector and began on Parliament Hill where she served as Press Secretary to Prime Minister Jean Chrétien. She also held senior roles with the Canadian Chamber of Commerce, Petro-Canada, United Way Ottawa, the Canadian Advisory Council on the Status of Women and the Ontario Medical Association.

The tragic death of Eleanor’s husband, Ontario Provincial Police Sergeant Greg Stobbart - killed in June 2006 while cycling - inspired Eleanor’s desire to to improve cycling safety in Ontario. Learning the driver had several convictions for driving under suspension led her to advocate for Greg’s Law (2009) as well as her desire to engineer legislative and societal change. In 2007, she launched the Share the Road Cycling Coalition, Ontario’s cycling policy and advocacy organization.

In 2014, seeking to continue her cycling and road safety work, Eleanor was elected MPP for Burlington. She was appointed to the Cabinet in 2016 as Minister of Tourism, Culture and Sport where she announced a $100M investment in cycling infrastructure and several changes to the Highway Traffic Act. In 2018 she was appointed President of the Treasury Board.

Ms. McMahon is currently the Principal of her own business and government relations consulting firm.


Phil White, Board Member

Co-founder Cervelo Cycles

Phil started Cervelo Cycles with Gerard Vroomen, which became the engineering leader in the bike industry. With a focus on technical and marketing innovation, Cervelo grew from a garage startup to become the most popular triathlon bike in the world.

The Cervélo Test Team became the #1 ranked team in the world within 6 months. After the sale of Cervélo to Pon Holdings in 2012, Phil stayed with Pon as the non-executive Chairman of Cervélo, and as a Board member & the Chief Innovation Officer of Pon Bike. In July 2017 he left those positions to pursue other adventures in innovation, mobility, and performance. 

Phil has been a guest lecturer at a variety of Universities and Colleges in Europe and America including, the University of Toronto, Ontario College of Art & Design University, Université d’Ottawa, and École polytechnique fédérale de Lausanne (EPFL). He is also an advisor and Board member to a number of companies and organizations, and is a regular guest on various business & technical forums. 

Diane Freeman, Board Member


P.Eng. FCAE, FEC, Ward 4 Councillor - City of Waterloo


Diane Freeman is a Professional Engineer with over 25 years of engineering and project management experience.  She is a Fellow of the Canadian Academy of Engineers, the organization that recognizes accomplished engineers, who are dedicated to the application of science and engineering principles in the interest of the country, and a Fellow of Engineers Canada the national organization of the 12 engineering regulators that license the country's 295,000 members of the profession.  Diane also has over 25 years of Board Governance Experience including serving in a variety of leadership roles.


Diane believes in the importance of volunteering her time and talents.  She served the Engineering profession for over 25 years on the Board of Professional Engineers Ontario as well as the Board of Engineers Canada.  On these boards, she held many executive positions including President of Professional Engineers of Ontario in 2010-11.


Diane has served on the Council of the City of Waterloo continuously since 2006.  During her over 12 years on Council, Diane has been an unrelenting champion for building accessible communities by planning, funding and installing sidewalks, trails and dedicated bicycle infrastructure. Through her work on the Board of the Association of Municipalities of Ontario and the Share-the-Road Coalition Diane helped to deliver Ontario’s first Bicycle Summit.  This summit led to the creation of the Bicycle friendly community awards in Ontario as well as the first Provincial cycling strategy.


For her work in building a cycling friendly Ontario, Diane received a Queen Elizabeth Diamond Jubilee medal and a cycling leadership award from the Share-The-Road Coalition.


Spurred by the lack of licensed childcare space in Waterloo Region and a desire to inspire Science, Technology, Engineering and Mathematics learning in children, Diane led the incorporation, design, development, and fundraising of a 10,500 square foot not-for-profit childcare centre in Waterloo called the Butterfly Learning Centre. 


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