Share The Road

Process and Criteria

Application Process and Award Criteria

After a brief review of the general business profile, the applicant will continue to the audit portion of the application, which asks questions about the business’s engineering, education, encouragement and evaluation efforts. ("The Four E's")

This comprehensive inquiry is designed to yield a holistic picture of an applicant business's work to promote bicycling both internally and externally.

Most questions are multiple choice, but write-in fields can be used to provide more details. This comprehensive inquiry is designed to yield a holistic picture of an applicant’s work to promote bicycling. Before the application is submitted, applicants can email supplemental material like photos and other supporting materials that will be reviewed by the judging panel together with the application.

After a deadline, Share the Road will share the applicationa nd all supplemental materials with our expert judging panel, which then takes about 3-4 weeks to review each application, together with any supplemental material and any local feedback.

To learn more about the application process, visit the Getting Started page.

Award Determinations

Below are the guidelines for each of the award levels - these provide a rough idea of what each award level might look like, although individual awards will vary.

Platinum Businesses

Usually show excellence across the board. These are the type of businesses that have excellent bike parking, showers, lockers, incentives to get people riding, great bike education programs and events, supportive policies and a strong biking culture seen both internally and externally. 

Gold Businesses

Do have strong bike cultures as well, but may still be missing something in one of the E’s.

Silver Businesses

Feel bicycle friendly but might not be reaching the biggest group of people who would like to bike but don’t feel comfortable doing so. Typically there is still a lot of work left to do in 2 or 3 of the Es.

Bronze businesses

Do not necessarily feel very welcoming to bicycles. These businesses may only have good bike parking, participate in the annual bike to work day or support an internal bike club. However, important steps are being taken in all Four E’s but particularly in one or two E’s.

Applicants in the Honorable Mention category are just starting to address the needs of cyclists. There are probably a small percentage of employees, often very experienced riders, who are bicycling to work. 

Applicants that do not receive any recognition have yet to address the needs of bicyclists. Every applicant receives a feedback report that will help them on the road to becoming a great Bicycle Friendly Business.

Ready to apply? Click the links below to get started!


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