Stay Safe, Stay Back
Share the Road is pleased to work once again with Top Drawer Creative and our partners at CAA to bring a valuable educational campaign to Ontario. Aimed at creating healthier, safer relationships between cyclists and truck drivers, the Stay Safe, Stay Back campaign emphasizes the importance of recognizing the blind spots on large trucks, and the very real dangers posed to cyclists if they are not easily seen by truck drivers.
Find the video of the ad produced by Top Drawer Creative here,
The Stay Safe, Stay Back campaign aims to educate cyclists about the risks associated with large trucks, and also to provide visual cues to remind cyclists to stay out of the "no-go zone", where they are invisible to drivers and vulnerable to injury due to the wide right turns made by trucks.
For more information about this campaign, contact us at [email protected]